Magnus Fristedt

Magnus Fristedt

About me

  • HR is my background and core competence – having served IKEA and Ikano for 13 years in international and multicultural environment
  • Passion for people as an integrated part of the business.
  • A firm believer that if people are offered opportunities to participate in setting targets, reviewing the progress and learning in the process – great things happens. It is very much about leadership.
  • An influencing and involving leadership style, good listener and make things happen.

My experience

  • HR is my core competence – having worked almost 20 years with strategic, tactical and operational HR, mainly in international and cross-cultural business environment.
  • Serving the Ikano Group and IKEA as a leader over the past 13 years in Sweden, Luxembourg and South East Asia (located in Singapore). All in all 10 years abroad.

In my latest role as Regional HR Director for IKEA Singapore/Malaysia/Thailand, an independent IKEA franchisee in South East Asia based in Singapore, we built, developed and implemented a people direction – aligning the HR function to support a growing strategy to open one IKEA store every year and a shopping centre every second year in the next 10 years.

Substantially improvements made to reduce staff turnover (from 65% to 30%), increase employee individual engagement (from index 600 to 725) and deliver a better succession to meet current and future needs of the company through a robust retention strategy to maintain and develop competence

Created and supported the implementation of the overall people strategin for Ikano group (divisions in Financial services, Real Estate, Insurance, Retail and Production/Manufacturing). Developed a strategic leadership foundation with tools and methods for improved leadership.


  • Since January 2016 back in Helsingborg after serving IKEA and Ikano in Singapore and Luxembourg the last 10 years.
  • Started BOAT People because I am convinced that many companies has a need to build, operate and transfer people practises as an integrated of the business environment
  • Consultancy assignments 2016 in IKEA SG/MY/TH, Ikanobank, Kronägg and more customers will come……
  • Certified in GDQ®; Susan Wheelan Group Development Questionnaire,  Garuda Competence model / Focus profile (Head, Heart and Leg model), Predictive Index and facilitator in UGL (Development of Group and Leader).
  • Sounding board to bring it all together, providing people solutions that will make a difference for you, your team and your company

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